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August 24, 2004
Camino Slogan
We're coming up with some web badges and t-shirts for Camino, but we need a slogan to put on them (Firefox's slogan is "Take Back the Web"). You don't even want to know what we've come up with so far, which is why I'm soliciting suggestions here :) Please don't suggest stuff with legal impediments. And jokes about the car, El Camino, are entirely worn out so don't even go there (Ben!).
Any ideas?
Posted by josh at August 24, 2004 2:40 PM
Comments
Camino - Say no to poor browsing on the Mac.
Camino - For web browsers who know.
Oh I suck at this... back to work.
Posted by: Robert J. Accettura at August 24, 2004 3:37 PM
Coming up with taglines is quite a task. There are even specific jobs for it in the marketing industry. I'm not even going to begin to think I can come up with one, however, there are some things that should be present in Camino's tagline. Two stand out.
First, people need to know what Camino is. It needs to be understood that Camino is a browser. If the word "browser" or any of it's variants aren't in the main tagline, people may not know what Camino is or does.
Second, it needs to be pronounced that Camino is a Mac-only browser. With the other two browsers Mozilla puts out (Mozilla the Suite and Firefox), Mac users need to recognize that there's something different about Camino that makes it better than the aforementioned. Mac only means Mac specific means made for Mac means quality. Got it?
All that said, I saw what Safari's tagline is and scoffed. "Safari: The fastest browser on the Mac -- the best browser on any platform."
What does Camino have on Safari? That's the third thing that should be mentioned in the main tagline.
"Camino: The ________ browser on the Mac."
You fill in the blank.
Posted by: Samuel Sidler at August 24, 2004 4:25 PM
Camino, web the Mac
Posted by: wfeng at August 24, 2004 4:29 PM
Camino
Magnificent Mac Browsing
Camino
BrowsingMacStyle
Posted by: waynerj at August 24, 2004 5:38 PM
"Camino is good. You should get it." – http://weblogs.mozillazine.org/asa/archives/005806.html ;-)
Posted by: Tim Brayshaw at August 24, 2004 5:56 PM
Hum, actually I do not have a Mac, but who cares... :)
Camino - Walk through the web
Camino - Browse the smarter way
Camino - The way you want
Posted by: Ziga '[BISI]' Sancin at August 24, 2004 6:51 PM
What are the Camino project's main goals? I know Pinkerton went through some self-examination after Safari came out, and I was one of the ones who urged him to go on.
To me, Camino is still faster and less quirky than Safari. It feels more responsive and Mac-like than Firefox. I loves the Aqua goodness, and I wish it had more, particularly in the chrome.
But that's for me. What is it for you guys? What keeps you coming back to work on it?
I think if you think of the one to three things you want it to be, the tagline will fall out of that.
Posted by: Sandy Smith at August 24, 2004 7:34 PM
Camino: Better than Safari
Me, antagonistic? Nah.
Posted by: Terence Tan at August 24, 2004 9:20 PM
This sounds difficult, but taking a look at the spanish definitions... something about 'road or - the way' blend that with the web and:
Camino: The Mac way to surf!
Posted by: LarryB at August 24, 2004 10:33 PM
How about: "Web Differently" (yes, pun on
Think Differently")?
Posted by: Christian at August 25, 2004 5:01 AM
Camino for Mac OS X: Browse In Aqua; Surf In Style
Camino for Mac OS X: Aqua Surfin' Style
Surfing the Web? Go Camino: No chum.
Camino: Surf Sexy.
Camino: Web Walkers, Meet Platform Double Suede
Camino: A Better Way [To Browse].
Camino: A Better Way Through The Web.
Camino: Own The Web. Your Way.
Camino: Made for the Mac. Made for the Web.
Camino: An Epiphany For The Mac (hee hee)
Camino: Get There [In Style][Easier][Faster].
Camino: The Superhighway Has Arrived.
Posted by: Ran at August 25, 2004 5:32 AM
Camino: The Information Superhighway. (duh :-P )
Posted by: Ran at August 25, 2004 5:34 AM
"Camino: A Better Way To Browse"
and
"Camino: Made for the Mac. Made for the Web."
are pretty good.
Posted by: J.D. at August 25, 2004 6:24 AM
General guidelines: keep it cool! keep it short! put the logo in evidence (alone in the front, writings on the back?)
Browsing stuff
Browsing staff
Fit the web
Across the web universe
Across the web world
World Surf Domination (ahr ahr)
Posted by: Pinolo at August 25, 2004 9:37 AM
Camino - It's your web
Camino - Beautiful browsing
Camino - Crusing the internet
Posted by: Bram! at August 25, 2004 10:52 AM
Camino -
Get out of the Mac browsing jungle.
Posted by: Theodore Lee at August 26, 2004 7:41 PM
Camino: Makes it happen
Posted by: Henrik Gemal at August 27, 2004 4:10 PM
Camino - browse the Mac way
Posted by: franCk at August 27, 2004 9:17 PM
Camino: Mozilla Power, Mac Style
Camino: Browse Better.
Camino:
Built on standards,
Built with elegance,
Built for the Mac.
Posted by: JARinteractive at August 27, 2004 10:19 PM
Camino: Boom, swagger, boom.
The coolest slogan was right under your nose!
Posted by: fuddes at September 7, 2004 10:47 PM
cigarettes - buy cigarettes
Posted by: cigarettes at October 24, 2004 5:49 AM
If you can't learn to do it well, learn to enjoy doing it badly.
Posted by: Party Poker at November 4, 2004 2:01 AM