September 7, 2004

Camino Marketing

Zach Lipton has commented that the new mozilla.org website redesign has knocked Camino off the front page (along with Bugzilla, incidentally).

I think this is symptomatic of a larger problem - as Firefox on Mac OS X matures, and as Firefox as a whole goes to 1.0 and we try and ride the wave of free publicity and gain market share, how does the Mozilla Foundation present the available options to OS X users?

We seem to have what I believe marketers call a "channel conflict" - two products in the same space. This is much worse than the Suite-vs.-Firefox problem; you can differentiate those with "The suite is for users who want a Netscape 4.x replacement; Firefox is for those who want an IE replacement."

But, in this case, Firefox is a modern, slim, fast, stand-alone browser that does one thing well on all platforms. Camino is a modern, slim, fast, stand-alone browser that does one thing well on the Mac. I'm not at all sure we can start explaining to users what native widgets are and why they might or might not want them - so how can this dilemma be resolved?

Posted by gerv at September 7, 2004 8:35 AM
Comments

I am afraid the simple response is to drop Camino. For a small organization like MozFo, it looks like a duplicated effort that is probably not worth the time spent on it.

The other response is, label Camino as internal testbed for Mac-only features, and leave it there, while promoting Firefox as the "real" browser for Mac. This might frustrate Camino advocates, but it's the only real option to keep alive a project that hasn't a real "rason d'´tre" anymore.

Posted by: Giacomo at September 7, 2004 10:03 AM

am afraid the simple response is to drop Camino. For a small organization like MozFo, it looks like a duplicated effort that is probably not worth the time spent on it.

It's not a duplicated effort because no one at the Foundation works on Camino, Camino is purely a community effort.

The other response is, label Camino as internal testbed for Mac-only features, and leave it there, while promoting Firefox as the "real" browser for Mac

How Can you promote something "real", that does not integrate itself with the os has does the tesbed one ?

In my opinion MF should market FF to Windows users and let mac users do their choice.

Posted by: Ludovic Hirlimann at September 7, 2004 12:47 PM

> "The suite is for users who want a Netscape 4.x replacement; Firefox is for those who want an IE replacement."

Actually, it is more "The suite is for advanced users; Firefox is for beguiners..."

Posted by: Malendur at September 7, 2004 1:13 PM

Make Camino's interface resemble Firefox as much as possible (or vice versa); then kill Firefox for the Mac, and rename Camino "Firefox".

Posted by: Greg K Nicholson at September 7, 2004 1:20 PM

I see two options...

1) Do nothing
Have them both co-exist as Mozilla.org projects. Sure there is an element of duplicity but really most Mac users are educated enough to know the differences and make their choice accordingly.

2) Spin Camino off
Detach it from Mozilla.org - the Mozilla foundation could still provide support with bandwidth and hosting, but really make it have its own identity as an individual project. I can't help but think this is the best way to go - at the moment I can't help but feel Camino is the red-haired stepchild on OS X, in spite of its brilliance. There would probably be some issues with infrastructure (with mailing lists, CVS etc.) to get over, but in the long run I believe it would serve both Camino and Firefox the best, providing room for Camino to grow outside of Firefox's shadow.

Posted by: Anon at September 7, 2004 1:35 PM

"2) Spin Camino off"

I agree with that - I could imagine the target market for Camino being Mac heads who like mozilla/gecko rendering tech.
If that's the case, Camino would be best promoted through Mac channels and it's own website.

Posted by: Dave B at September 7, 2004 1:58 PM

Rather than the current Firefox model of a cross-platform browser that is nearly identical in each platform, why not make Firefox optimized for Windows, Camino for Mac, xWhatever for those other folks?

Firefox still kind of sucks because of it's half Luna skinning(hover over menus provides light outline vs blue highlight, context menus have shadow outline rather than gray outline)

Posted by: Bill Ecker at September 7, 2004 2:32 PM

My ideas are as follows:

1. Spin off Camino as a development effort away from the Mozilla Foundation, as has already been suggested

2. Publicise the two and have a page which compares the two. For example Firefox allows for extensions and themes whereas Camino does not, but Camino is (I think) faster on OS X and looks better on the platform.

Posted by: Neil T. at September 7, 2004 5:38 PM
It's not a duplicated effort because no one at the Foundation works on Camino, Camino is purely a community effort.

Indeed. This is not a resource issue (well, maybe a bit - Camino releases require a bit of MoFo resource) but a marketing one.

Why not make Firefox optimized for Windows, Camino for Mac, xWhatever for those other folks?

Because it triples the QA resource required?

2. Publicise the two and have a page which compares the two. For example Firefox allows for extensions and themes whereas Camino does not, but Camino is (I think) faster on OS X and looks better on the platform.

Camino may be faster at the moment, but will it always be? Are there any features of Camino which will continue to differentiate it going forward?

Posted by: Gerv at September 7, 2004 11:33 PM

Doesn't the Mozilla home page sniff for OS so it presents an appropriate Firefox download? If so, why not advertise both Firefox and Camino to MacOS visitors?

Posted by: Greg at September 8, 2004 12:08 AM

Greg: technically that's perfectly possible, but it doesn't answer the question of how we present the differences between them...

Posted by: Gerv at September 8, 2004 7:57 AM
Camino may be faster at the moment, but will it always be?

Yes, probably. Having OS-rendered UI is a big win for a single-platform application.

The same answer to a question you didn't ask here: "Camino may have better look and feel at the moment, but will it always?"

I think the best move might be to spin Camino off.

Nick B -- not a Mac user for many years, but I share an office with some.

Posted by: Nick Barnes at September 17, 2004 9:43 AM