June 7, 2008
responsible logo usage - repost
Just about every day I run across someone using Firefox's ancient, pre-1.0 logo. To most people it won't be obvious or it won't seem like a big deal, but it's a real peeve of mine so I'm asking you all to help me spread the word.
Below, I've provided a sample illustrating the two logos and offering some suggestions for quickly identifying which logo you're looking at. In addition, I'm providing a couple of links to the correct image in several sizes and formats. If you all could, please help me rid the web of that old version. Thanks.
| large alpha png (100KB) | medium alpha png (60KB) | small alpha png (20KB) |
| large gif (on white) (64KB) | medium gif (on white) (32KB) | small gif (on white) (12KB) |
| large jpg (on white) (112KB) | medium jpg (on white) (68KB) | small jpg (on white) (20KB) |
And, as always, please also help others to use these logos correctly and legally. Thanks.
reactions, thoughts, comments, etc.
Posted by: Daniel | June 7, 2008 9:56 AM
And don't forget the brighter and yellower tail...
By the way, I take it Firefox 3 won't have an updated icon? There were words about an icon refresh at some point, but I guess that won't happen.
Posted by: Stifu | June 7, 2008 9:57 AM
You don't find this just a wee bit anally retentive, do you? I mean... what is the biggie here?
Posted by: James | June 7, 2008 10:52 AM
Stifu, as there is no new logo in release candidates so by definition there can't be new logo in final release.
Posted by: Jaeger | June 7, 2008 11:32 AM
Are the logos on this page the updated ones? Doesn't look like it...
http://www.mozilla.org/products/firefox/buttons.html
(I found a link to that page in the Mozilla Trademark Policy document...)
Posted by: Tom | June 7, 2008 2:03 PM
Hey, your provided logos lack the TM symbol!
Quoting from the visual guidelines:
"The logo must include the trademark (TM) symbol."
Posted by: Janne | June 7, 2008 3:52 PM
Where did you get the images from? Shouldn't they be hosted on mozilla.org somewhere?
Posted by: Dan | June 8, 2008 7:39 PM
Also, let's call the attention of those who write FireFox. Or (gasp!) FoxFire!
Posted by: Percy Cabello | June 8, 2008 10:48 PM
Hi Asa,
Could you also post the SVG versions of these logos?
Thanks,
Jeff
Posted by: Jeff Schiller | June 9, 2008 11:19 AM
The Google Ad about Firefox with google toolbar, have the old log of Firefox... Maybe that google alert on the subject.
Posted by: Lithio | June 11, 2008 12:33 PM
SVG would be very useful in our assigned quest.
Posted by: Melisande Thorvald Sadb | June 11, 2008 10:47 PM
SVG would be very useful in our assigned quest.
Posted by: Melisande Thorvald Sadb | June 11, 2008 10:48 PM
SVG would be very useful in our assigned quest.
Posted by: Melisande Thorvald Sadb | June 11, 2008 10:57 PM
SVG would be very useful in our assigned quest.
Posted by: Melisande Thorvald Sadb | June 11, 2008 10:58 PM
It is true, a lot of people use old and out-dated logos, but that's what you get if you don't stick with one.
Posted by: Bull3t | June 12, 2008 2:00 AM
Oh and by the way, your comment form is laggy (in fact, I don't think it actually reloads the page). I nearly double-posted as I got a little impatient. Haha.
Posted by: Bull3t | June 12, 2008 2:01 AM
SVG would be very useful in our assigned quest.
Posted by: Melisande Thorvald Sadb | June 12, 2008 8:17 AM
Asa, thanks for bringing this up again. It may sound trivial to some, but keeping the use of your logo consistent is not a small thing, especially when the logo has reached the level of recognition as ours has.
Over the next few months I'm going to be working on an online style guide for the Firefox logo that I hope will help clear up some of these issues. If anyone would like to help with this, check out this post for details:
http://www.intothefuzz.com/2008/06/12/volunteers-needed/
Posted by: John Slater | June 18, 2008 12:04 PM
"...it's a real peeve of mine."
That's really quite sad. Have you tried getting out more?
Posted by: Adrian B | August 19, 2008 3:45 PM
''To most people it won't be obvious or it won't seem like a big deal''...
That would be because it's NOT. Get a life.
Posted by: Becky | September 12, 2008 6:11 AM
The web can never be cleaned from ancient leftovers.
I mean, Netscape 4, 6, 7 and 8 are still out there being used. We should get rid of them first...