December 5, 2006

i like yahoo, but...

"We plan to drive growth and profitability by leveraging our deep audience insights to create a full-fledged advertising network.

I'm not a Yahoo! stockholder (actually, I'm not any kind of stockholder) but I find it difficult to believe that statements as lame as these inspires confidence in shareholders or business pundits.

"We're putting the right people in the right places to execute our focused growth strategy."

Jeeze. Do people really read this and not laugh?

"We have a great, great opportunity to capture a lot of future growth"

It just keeps getting worse. Why not throw in a "leveraging synergies" while you're at it.

Why can't these people just say what they mean? "We know we've got to improve our advertising program. We're canning the people that couldn't do that. We're going to use our massive user base to build a program that can compete with Google's."

Now doesn't that sound better than "leveraging deep insight... to capture future growth"?

Posted by asa at 8:01 PM

 

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