One area that I think we've done a pretty good job of during the last two years has been the development of and marketing of the Firefox brand. Today we get another sign that our efforts in this area are bearing fruit.
According to the results of a survey announced today by online branding exchange Brandchannel.com, Firefox has moved into the top 10 most influential brands in the world. Sitting at number 8, Firefox bests Ebay and Sony. Not bad :-)
Brandchannel.com does issues this caveat:
"While it's true that our readers appear at first glance to be easily lured by shiny design, innovative technology, coffee, and booze, they should not be dismissed as a bunch of hyper-caffeinated gearheads. Year after year brandchannel voters identify brands that the mainstream world eventually catches up with; impact is felt first by these early adopters."I read that as a really positive sign about what this study means.
