Hey everyone. W
We're taking the next leap in community marketing around Firefox.
Last year, we rallied nearly 10,000 people to donate enough money to get Firefox (along with the contributors' names) featured in a two full-page advocacy ad in the New York Times.
This year, we've moved on from print to video with a new campaign called Firefox Flicks. http://firefoxflicks.com
Firefox Flicks is broken into two parts, the first part calls on Firefox fans to record personal testimonials using webcams and a very cool tool we've designed to make it a breeze to record, view, and share your testimonials.
All of the contributions so far are available for viewing at http://video2.spreadfirefox.com If you're a Firefox user and you've got a webcam, please stop in and add your own testimonial. In the coming weeks, we'll be providing new ways to take these testimonials and do creative mashups and other exciting things.
The second half of Firefox Flicks will launch tomorrow morning but because you read my blog, you all can see it tonight :-) .
We're looking for creative types who can produce a 30 second Firefox commercial and we'll be putting these commercials up in front of a panel of expert judges from advertising, hollywood, and television (including Scott Goodson - Founder and Chief Creative Officer, StrawberryFrog advertising agency, Warren Zide - Producer of the American Pie trilogy, McG - Producer of the O.C., and Supernatural, as well as Director for both Charlie's Angels movies, and several other great judges, too.)
In addition to getting in front of these awesome judges, we'll be offering some great prizes too, including a $5,000 gift certificate to B&H Photo, Video, and Pro-Audio superstore, an awesome multi-LCD display from 9X Media, and a slick Alienware media center PC.
If you're interested, or you know people that might be interested, you can find more information over at our Firefox Flicks Ad Contest page at http://video.spreadfirefox.com/adcontest
Oh, and if you've got a blog or other ways of connecting with potential contributors, please help us get the word out. Thanks!
