pioneering

| 41 Comments

After much hard work by the SFX team, the New York Times advertisment is finally set to run. Thanks to the thousands of contributors who helped us take this leap into new territory.

Two pages!!

A PDF of the ad is available.

Oh, and we just pushed beyond the 11 million downloads mark.

41 Comments

can't wait to pick up my copy tomorrow :)
and i also can not wait to see the press from this... I mean if you take the number of people that read the new york times, and minus the people that are using firefox, thats a pretty large number of people who will probably see the ad.

sp how much do they charge you guy for the ads?

Minh Tran, we didn't pay for the ad, the Firefox community paid for the ad with thousands of small contributions. Users and advocates contributed more than $200,000 (I believe) for the ad and Firefox 1.0 launch activities.

--Asa

I think what he meant was how much did money did you have to pay NYT for the ad, because there were rumors circulating around that NYT may charge us full ad price not non-profit price.

Can, and if so where, I buy the NYT outside of New York?

Can I just say that's so awesome...with the coverage and readership this will surely get noticed! Nice work!

Poningru, I don't know the details of the financials on this. I believe we negotiated a good price for the two pages but I don't know what that was.

Jeff, you can buy the NYT in good bookstores all across the country and in decent newspaper shops/stands/bookstores all around the world.

--Asa

For whatever reason, I can't view the PDF using ggv. It starts to display, but then I get the message, "File is not a valid PostScript document." Am I correct in assuming this is a problem with ggv (or programs running behind it -- pdf2ps is a possible candidate)? Maybe I should get around to downloading Acrobat for Linux...

Can't download it for some reason...

I installed Acrobat. I assume the names are all in alphabetical order, right? In the grand scheme it doesn't really matter, I suppose, but if so, my name seems to have been omitted. (I hope using the checking account option in Paypal didn't delay it past the deadline -- I paid on October 28th, but the check didn't clear until November 2 according to my Paypal account records.)

Jeff Walden: my name's not there either. I paid via PayPal, using eCheck (or whatever they call it when they deduct the money directly from your bank account) on October 27th, cleared Novermber 4th.

Jeff, I'm sorry about your name. It appears to have been reversed. It was somehow printed as "Walden Jeff" rather than "Jeff Walden". I'll talk with the team about this. I believe it's too late to make any changes to the ad, though.

--Asa

Alex, I just checked and it appears that yours was reversed as well. Jeeze. I'll mail the sfx team and see what they plan to do about this.

--Asa

Btw, an online list of the names would be pretty cool. Then you could dig around for people you know.

I paid for my brother at the same time and he's been reversed as Bishop Philip. The next two names after me are Brookes Alex and Hanselmann Alex, which both look suspicious.

Asa:

Not a problem -- it's nice to know that it's there in some recognizable form. (I didn't really expect it'd be correctable at this late stage anyway, so what's there is good enough. We need a blocking-nytimes-ad flag and a component in Bugzilla so I can properly report this. ;-) )

Incidentally, it's fun to just cruise through the names and see the names of the people who supported. See if you know any of the other people who donated -- amazingly, I stumbled across the name of a friend whom I know completely separately from Mozilla. It gives you a warm, fuzzy feeling inside. :-)

Asa,

What's up with with duplicated names in the ad? For example, Javier Blazquez is in there 10 times.

Duplicated names are because people donated multiple times.

ronin, I'm told that several people donated multiple times.

--Asa

hi Jeff, Alex;
Do you have your confirmation email that would have been generated during your order? Can you send it to me at donations@spreadfirefox.com. I'll look into it right away. We certainly appreciate your support!
best,
Rob

Rob - as revealed by the later comments, my name is there, it's just reversed.

Rob:

I just sent an mbox-formatted copy of the confirmation email. My email archives are partially horked because they're stored in Windows (which is horked on my computer), so I can't actually access the message or send it in a more conventional format.

Anyone able to help me find My name?

Rob -- you might also want to take a look at Vlad's (of mozStorage, favicon, bookmarks, and as of recently Firefox peer fame) name, which seems to have "c"-like characters that came out as underscores.

D'you reckon Browse Happy will update their "People who have switched to Firefox" list?

Regarding Vladimir - I remember that name because after I did a search and replace for many, many special characters, his still needed to be manually tweaked. My best guess is that Adobe may not have been able to handle it.
Rob

Mi name also appears reversed lol

Not a problem for me :)

is it on today NYT? i mean 16th?

Will the corrected PDF be available for download? Although my name is OK, I'd still like a copy of the 'intended' ad ;-)

A minor niggle - the PDF has the 'brown' logo, on a solid white background - it should either be properly B/W, or have the 'newspaper' white background instead.

It's an awesome ad btw, and it will be *very* interesting to see what happens to the download count.

Damn it... I can only get Sunday issues of NYT around here... Gah! Now I feel ripped off ;-).

Oh well... I have the PDF with my name, I guess it's better than nothing! :-D

If there were problems with your name, email nytadcorrections@gmail.com and let them know. We're going to be sending you a free, corrected, autographed poster of the advertisment.

This was a huge undertaking and with thousands and thousands of names, there were a handfull of errors and omitions. We're sorry about those and plan to make it right with a signed, corrected poster. If there was anything wrong with your name, please send mail to the address listed above and let us know.

--Asa

Markus, you can order a poster of the ad from the Mozilla Store if that's interesting to you.

--Asa

The right page is great! The left is ugly... :-S

Damn, my name's correct, so no poster for me :/

I think the advertisement's great, but I feel sorry for Justin Henderson, whose poor grammar is now on display around the world. On the other hand, you can't get everyday English right every day. I think that you should send /him/ an autographed, corrected poster.

Mozilla should have stuck with the original plan to randomise the names. It looks ridiculous when they're repeated ten times in a row and I bet the guy who purchased the block feels a bit silly too.

From a reply to some recent bugspam at Bugzilla, I read Brendan of Mozilla.org saying that the ad didn't make enough money from the donations due to the font size and two pages you had to use. :-/ That's too bad, and I hope we weren't too far from making it. :-(

Oh, and that the money still needed was taken from the Mozilla Foundation, in case anyone wonders.

Jugalator: which bug was that?

I don't know how easy I should make finding the bug/comment, so I'll give instructions which will result in a properly crafted search to return a couple bugs, one of which contains the comment. (The number of bugs returned will be small enough that manually checking them is feasible.)

Search in all products/components with any manner of status, resolution, priority, hardware, OS, etc. for bugs with brendan @at@ mozilla .dot. org as commenter, changed between the 13th and the 17th of the month, with a comment containing the strings "ad" and "money".

Jeff, that took me like half a second to find. You didn't even make it fun ;-)

--Asa

"Jugalator: which bug was that?"

He has now corrected himself...

It's the big comment spam bug 38486: Caching DOM and JS context in memory might provide faster back/forward