ten days, one two million downloads?

With the release of Firefox PR, the newly formed SpreadFirefox.com community marketing project set a goal of getting 1 million downloads in the first ten days of the release. Well, not only did we beat that goal, we smashed through it, reaching an estimated 1.95 Million downloads ad of last night at midnight. Wow!

update: I spoke too soon. We get logs at midnight, PDT, but the release and campaign didn't actually start until morning and so we're estimating that we've actually broken 2 million downloads in the first 10 days of the sfx campaign. Awesome! (This is all estimates, anyway, so no point in being too picky one way or the other.)

Thanks to everyone who helped. We shipped a solid product that got some great press and we built on that momentum with an amazing grassroots marketing campaign which today is in excess of 10,000 volunteers strong. Join us, as we work toward the biggest Open Source software release of all time :-) and thanks again to everyone who helped to make this release such a success.

In case anyone was wondering, this is considerably more downloads than we've had for any other release in this time frame. I'm very impressed with our mirror network, our websites, and our other support infrastructure which held up quite well given that the load was roughly twice what we were expecting.