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August 15, 2005

marketeers embrace firefox

Not too long ago, the Firefox name was mostly unknown and "what's this Firefox thing?" was a very common question around the web. All of us in the Firefox community worked hard this last year to get the name out there and into the public eye. We've been succeeding. Thanks to all of that hard work, and a great product, today there are scores of people and organization that want to attach their products to our brand.

A great example of this is the new HBO drama "Rome" which will roll out a major advertising campaign starting this Wednesday. As HBO's two big hits, "The Sopranos" and "Six Feet Under", wrap up this year, "Rome" is positioned to become the next big HBO hit and the pre-launch advertising campaign for the new drama is critical to its success. One component of that campaign is Firefox.

On Wednesday, the "Rome" site will include a Firefox browser theme for users to download.

And it's not just "Rome". The recent release of "Batman Begins" offered up a nice Firefox theme along with the rest of its online offerings including screen savers, desktop wallpapers, buddy icons, etc.

Firefox is becoming a standard piece of the "online marketing kit" for many organizations, and for good reason: We've got a high quality brand that brings in customers. "Rome" and "Batman Begins" are just the beginning :-)

Blake's Firefox Blog has more.

Posted by asa at August 15, 2005 03:57 PM | TrackBack
Comments

Thats so awsome. And 'Rome' looks like its gonna be good too, can't wait til its on.

Posted by: Mike on August 15, 2005 05:08 PM

Hmm… Where? I can't find the Firefox thing.

Posted by: minghong on August 15, 2005 06:58 PM

Seems that the theme will be released on Wednesday... :-)

Posted by: Xavier on August 15, 2005 08:13 PM

After the fact, I realized that you might be refering to the Batman skin.

In which case, it is here:
http://www2.warnerbros.com/batmanbegins/flash/skins/BatmanBegins_PC.jar

Posted by: Xavier on August 15, 2005 08:17 PM

Sopranos won't be airing its final season until 2007.

Posted by: Joost Schuur on August 15, 2005 09:35 PM

any one checked for hidden extra's?

waiting for firefox being next target for marketeers hidden extra's ;-)


Posted by: pheloxi on August 16, 2005 08:59 AM

Well it's WED, but still no ROME theme.

Yes, we should unzip and check out the themes and point out any naughtiness inside.

That Batman skin is available through the "Flash Site", or by clicking "Enter Flash Site, for more downloads" -- but the URL above is the link they give you from the flash site.

Posted by: Block Sheep on August 17, 2005 07:07 AM

17:30(eastern) Wednesday night and still no Rome theme.
HBO seems a lot like my cable provider, they'll be there between 9:00am to 4:00pm, maybe.

Posted by: AmboyGuy on August 17, 2005 02:33 PM

http://www.hbo.com/rome/downloads/ff_themes/Rome_Mac.jar
http://www.hbo.com/rome/downloads/ff_themes/Rome_Windows.jar

:D

Posted by: Block Sheep on August 18, 2005 04:22 PM

and yet, to go along with those jars might I present a screenshot that makes my eyes burn (yes this is the real thing)

http://www.bytecave.net/anders/images/rome_theme_main.png

/me sighs, that's just sad.

Anders

Posted by: Anders on August 18, 2005 11:26 PM

Very cool, I'm glad to see Firefox is gaining in popularity. I'm trying to add on to the existing Firefox Toolbar tutorial(found elsewhere, but very good) with some basic updates(it's been awhile, no one look, nothing there yet really). It's so easy to do Firefox Toolbars though, I'm surprised more people don't have them. They're so simple and easy and can be so useful.

Posted by: Joseph on August 21, 2005 01:03 AM
and yet, to go along with those jars might I present a screenshot that makes my eyes burn (yes this is the real thing)

http://www.bytecave.net/anders/images/rome_theme_main.png

/me sighs, that's just sad.

Anders

Oh, wow, that is sad. That almost sets Fx themes years into the past.

The Batman Begins theme is much more greater (not to mention more sensible) than the Rome theme in my opinion. I started using the BB theme since the first day it came out, and I haven't switched since. :)

Posted by: John on August 22, 2005 02:19 PM

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