August 15, 2005
marketeers embrace firefox
Not too long ago, the Firefox name was mostly unknown and "what's this Firefox thing?" was a very common question around the web. All of us in the Firefox community worked hard this last year to get the name out there and into the public eye. We've been succeeding. Thanks to all of that hard work, and a great product, today there are scores of people and organization that want to attach their products to our brand.
A great example of this is the new HBO drama "Rome" which will roll out a major advertising campaign starting this Wednesday. As HBO's two big hits, "The Sopranos" and "Six Feet Under", wrap up this year, "Rome" is positioned to become the next big HBO hit and the pre-launch advertising campaign for the new drama is critical to its success. One component of that campaign is Firefox.
On Wednesday, the "Rome" site will include a Firefox browser theme for users to download.
And it's not just "Rome". The recent release of "Batman Begins" offered up a nice Firefox theme along with the rest of its online offerings including screen savers, desktop wallpapers, buddy icons, etc.
Firefox is becoming a standard piece of the "online marketing kit" for many organizations, and for good reason: We've got a high quality brand that brings in customers. "Rome" and "Batman Begins" are just the beginning :-)
Blake's Firefox Blog has more.
Posted by asa at August 15, 2005 03:57 PM
Thats so awsome. And 'Rome' looks like its gonna be good too, can't wait til its on.
Hmm… Where? I can't find the Firefox thing.
Seems that the theme will be released on Wednesday... :-)
Sopranos won't be airing its final season until 2007.
any one checked for hidden extra's?
waiting for firefox being next target for marketeers hidden extra's ;-)
Well it's WED, but still no ROME theme.
Yes, we should unzip and check out the themes and point out any naughtiness inside.
That Batman skin is available through the "Flash Site", or by clicking "Enter Flash Site, for more downloads" -- but the URL above is the link they give you from the flash site.
17:30(eastern) Wednesday night and still no Rome theme.
HBO seems a lot like my cable provider, they'll be there between 9:00am to 4:00pm, maybe.
Very cool, I'm glad to see Firefox is gaining in popularity. I'm trying to add on to the existing Firefox Toolbar tutorial(found elsewhere, but very good) with some basic updates(it's been awhile, no one look, nothing there yet really). It's so easy to do Firefox Toolbars though, I'm surprised more people don't have them. They're so simple and easy and can be so useful.
and yet, to go along with those jars might I present a screenshot that makes my eyes burn (yes this is the real thing)
/me sighs, that's just sad.
Oh, wow, that is sad. That almost sets Fx themes years into the past.
The Batman Begins theme is much more greater (not to mention more sensible) than the Rome theme in my opinion. I started using the BB theme since the first day it came out, and I haven't switched since. :)