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February 09, 2005

the real headline

Every once in a while I read a story and wonder why journalists let their editors (or sales department, or whoever) write the article's healine. That was the case with this Gartner caution on Firefox take-up (subscription required - use BugMeNot or visit via link at bottom of this story). The real headline here should be either "Industry realignment helping to fuel Firefox growth" or "Gartner tells corporate world to prepare for browser co-existance".

It's increasingly clear to me that the landscape has shifted and that serious Web developers and even corporate intranet developers must at least evaluate supporting Firefox. Many are seeing the light and working to ensure that, at a minimum, any new development is browser agnostic. Some may choose to put it off for a bit longer, but change is coming and those who start preparing now for a two browser world will be a lot better off.

Posted by asa at February 9, 2005 06:38 AM
Comments

I'm personally wondering about when the web will "tip over" into Firefox becoming a generally known phenomenon instead of just being some program that has to be explained in every article it's mentioned. Kind of like Netscape, which (virtually) everyone understands.

Posted by: Foxtrot on February 9, 2005 10:28 AM

Is there any truth to this headline?

"Spyware takes aim at Mozilla browser"
http://news.zdnet.com/2100-1009_22-5569635.html

Posted by: Phil on February 9, 2005 12:38 PM

Phil, that's a very misleading headline. If you read the article, what it actually says is that some guy thinks that at some point in the future spyware may target Mozilla browsers.

--Asa

Posted by: Asa Dotzler on February 9, 2005 01:02 PM

"wonder why journalists let their editors (or sales department, or whoever) write the article's healine"

Because they want to keep their jobs/get paid. You could equally well ask, for example, why the folks writing the Mozilla/Netscape code let the marketing people release Netscape 6.0 when they did. I guess some of them may not care, but even if they did, the journalists generally aren't running the show...

Posted by: michaell on February 9, 2005 02:32 PM

Oh yes, those misleading headlines! "Spyware takes aim at Mozilla browser", "20% of the uk defecting to firefox?"... What were those people thinking?!?

"If you read the article, what it actually says is that some guy thinks that at some point in the future" Firefox is predicted to reach 20% in UK. IF the adoption rate in UK will be similar to that in US, of course. And that estimate, in turn, is of course nothing more than something "that some guy thinks that at some point in the future" Firefox might reach in US...

Catchy but misleading headlines... We love it when we do it ourselves, but - strangely - hate it when others do it... Go figure! :-\

Posted by: sharpeyed bugger returns on February 9, 2005 04:17 PM

sharpeye, you find it odd that people tend to agree with other people who share their agenda and disagree or find fault with those who don't. What kind of fantasy world do you live in where everyone treats things as purely objective?

Posted by: sharpy booger on February 9, 2005 04:41 PM

sharpy booger :

"Born In '58"... Ever heard that tune? Well, that's approximately the kind of "fantasy world", world where one's INTEGRITY is worth more than "glorious victories" on PR battlefields. Except it's no "fantasy" - adoption of Corporate America's (TM) so called "values" by a certain portion of the population does NOT make real values roll over and go away. It simply gives that portion of the population a certain foul smell...

Posted by: sharpeyed bugger strikes again on February 12, 2005 03:25 PM

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