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December 15, 2004


After much hard work by the SFX team, the New York Times advertisment is finally set to run. Thanks to the thousands of contributors who helped us take this leap into new territory.

Two pages!!

A PDF of the ad is available.

Oh, and we just pushed beyond the 11 million downloads mark.

Posted by asa at December 15, 2004 06:08 PM

can't wait to pick up my copy tomorrow :)
and i also can not wait to see the press from this... I mean if you take the number of people that read the new york times, and minus the people that are using firefox, thats a pretty large number of people who will probably see the ad.

Posted by: Joey on December 15, 2004 07:20 PM

sp how much do they charge you guy for the ads?

Posted by: Minh Tran on December 15, 2004 07:21 PM

Minh Tran, we didn't pay for the ad, the Firefox community paid for the ad with thousands of small contributions. Users and advocates contributed more than $200,000 (I believe) for the ad and Firefox 1.0 launch activities.


Posted by: Asa Dotzler on December 15, 2004 07:31 PM

I think what he meant was how much did money did you have to pay NYT for the ad, because there were rumors circulating around that NYT may charge us full ad price not non-profit price.

Posted by: poningru on December 15, 2004 07:41 PM

Can, and if so where, I buy the NYT outside of New York?

Posted by: Jeff on December 15, 2004 07:42 PM

Can I just say that's so awesome...with the coverage and readership this will surely get noticed! Nice work!

Posted by: AdamStac on December 15, 2004 07:45 PM

Poningru, I don't know the details of the financials on this. I believe we negotiated a good price for the two pages but I don't know what that was.

Jeff, you can buy the NYT in good bookstores all across the country and in decent newspaper shops/stands/bookstores all around the world.


Posted by: Asa Dotzler on December 15, 2004 07:59 PM

For whatever reason, I can't view the PDF using ggv. It starts to display, but then I get the message, "File is not a valid PostScript document." Am I correct in assuming this is a problem with ggv (or programs running behind it -- pdf2ps is a possible candidate)? Maybe I should get around to downloading Acrobat for Linux...

Posted by: Jeff Walden on December 15, 2004 08:03 PM

Can't download it for some reason...

Posted by: gman on December 15, 2004 08:26 PM

I installed Acrobat. I assume the names are all in alphabetical order, right? In the grand scheme it doesn't really matter, I suppose, but if so, my name seems to have been omitted. (I hope using the checking account option in Paypal didn't delay it past the deadline -- I paid on October 28th, but the check didn't clear until November 2 according to my Paypal account records.)

Posted by: Jeff Walden on December 15, 2004 08:35 PM

Jeff Walden: my name's not there either. I paid via PayPal, using eCheck (or whatever they call it when they deduct the money directly from your bank account) on October 27th, cleared Novermber 4th.

Posted by: Alex Bishop on December 15, 2004 08:46 PM

Jeff, I'm sorry about your name. It appears to have been reversed. It was somehow printed as "Walden Jeff" rather than "Jeff Walden". I'll talk with the team about this. I believe it's too late to make any changes to the ad, though.


Posted by: Asa Dotzler on December 15, 2004 08:51 PM

Alex, I just checked and it appears that yours was reversed as well. Jeeze. I'll mail the sfx team and see what they plan to do about this.


Posted by: Asa Dotzler on December 15, 2004 08:53 PM

Btw, an online list of the names would be pretty cool. Then you could dig around for people you know.

Posted by: David Schontzler on December 15, 2004 08:56 PM

I paid for my brother at the same time and he's been reversed as Bishop Philip. The next two names after me are Brookes Alex and Hanselmann Alex, which both look suspicious.

Posted by: Alex Bishop on December 15, 2004 09:01 PM


Not a problem -- it's nice to know that it's there in some recognizable form. (I didn't really expect it'd be correctable at this late stage anyway, so what's there is good enough. We need a blocking-nytimes-ad flag and a component in Bugzilla so I can properly report this. ;-) )

Incidentally, it's fun to just cruise through the names and see the names of the people who supported. See if you know any of the other people who donated -- amazingly, I stumbled across the name of a friend whom I know completely separately from Mozilla. It gives you a warm, fuzzy feeling inside. :-)

Posted by: Jeff Walden on December 15, 2004 09:04 PM


What's up with with duplicated names in the ad? For example, Javier Blazquez is in there 10 times.

Posted by: ronin on December 15, 2004 09:10 PM

Duplicated names are because people donated multiple times.

Posted by: Jeff Walden on December 15, 2004 09:37 PM

ronin, I'm told that several people donated multiple times.


Posted by: Asa Dotzler on December 15, 2004 09:38 PM

hi Jeff, Alex;
Do you have your confirmation email that would have been generated during your order? Can you send it to me at I'll look into it right away. We certainly appreciate your support!

Posted by: Rob Davis on December 15, 2004 09:45 PM

Rob - as revealed by the later comments, my name is there, it's just reversed.

Posted by: Alex Bishop on December 15, 2004 09:46 PM


I just sent an mbox-formatted copy of the confirmation email. My email archives are partially horked because they're stored in Windows (which is horked on my computer), so I can't actually access the message or send it in a more conventional format.

Posted by: Jeff Walden on December 15, 2004 10:10 PM

Anyone able to help me find My name?

Posted by: Michael Koziarski on December 15, 2004 10:13 PM

Rob -- you might also want to take a look at Vlad's (of mozStorage, favicon, bookmarks, and as of recently Firefox peer fame) name, which seems to have "c"-like characters that came out as underscores.

Posted by: Jeff Walden on December 15, 2004 10:20 PM

D'you reckon Browse Happy will update their "People who have switched to Firefox" list?

Posted by: Greg K Nicholson on December 15, 2004 10:22 PM

Regarding Vladimir - I remember that name because after I did a search and replace for many, many special characters, his still needed to be manually tweaked. My best guess is that Adobe may not have been able to handle it.

Posted by: Rob Davis on December 15, 2004 10:43 PM

Mi name also appears reversed lol

Not a problem for me :)

Posted by: Molgar on December 15, 2004 11:57 PM

is it on today NYT? i mean 16th?

Posted by: z on December 16, 2004 06:20 AM

Will the corrected PDF be available for download? Although my name is OK, I'd still like a copy of the 'intended' ad ;-)

A minor niggle - the PDF has the 'brown' logo, on a solid white background - it should either be properly B/W, or have the 'newspaper' white background instead.

It's an awesome ad btw, and it will be *very* interesting to see what happens to the download count.

Posted by: Doug Wright on December 16, 2004 06:45 AM

Damn it... I can only get Sunday issues of NYT around here... Gah! Now I feel ripped off ;-).

Oh well... I have the PDF with my name, I guess it's better than nothing! :-D

Posted by: Markus Lindström on December 16, 2004 09:17 AM

If there were problems with your name, email and let them know. We're going to be sending you a free, corrected, autographed poster of the advertisment.

This was a huge undertaking and with thousands and thousands of names, there were a handfull of errors and omitions. We're sorry about those and plan to make it right with a signed, corrected poster. If there was anything wrong with your name, please send mail to the address listed above and let us know.


Posted by: Asa Dotzler on December 16, 2004 10:45 AM

Markus, you can order a poster of the ad from the Mozilla Store if that's interesting to you.


Posted by: Asa Dotzler on December 16, 2004 10:49 AM

The right page is great! The left is ugly... :-S

Posted by: alex_t on December 16, 2004 02:32 PM

Those spikes looks interesting....

Posted by: Doug Wright on December 16, 2004 02:40 PM

Damn, my name's correct, so no poster for me :/

I think the advertisement's great, but I feel sorry for Justin Henderson, whose poor grammar is now on display around the world. On the other hand, you can't get everyday English right every day. I think that you should send /him/ an autographed, corrected poster.

Mozilla should have stuck with the original plan to randomise the names. It looks ridiculous when they're repeated ten times in a row and I bet the guy who purchased the block feels a bit silly too.

Posted by: James on December 16, 2004 03:29 PM

From a reply to some recent bugspam at Bugzilla, I read Brendan of saying that the ad didn't make enough money from the donations due to the font size and two pages you had to use. :-/ That's too bad, and I hope we weren't too far from making it. :-(

Posted by: Jugalator on December 16, 2004 03:50 PM

Oh, and that the money still needed was taken from the Mozilla Foundation, in case anyone wonders.

Posted by: Jugalator on December 16, 2004 03:51 PM

Jugalator: which bug was that?

Posted by: Alex Bishop on December 16, 2004 04:22 PM

I don't know how easy I should make finding the bug/comment, so I'll give instructions which will result in a properly crafted search to return a couple bugs, one of which contains the comment. (The number of bugs returned will be small enough that manually checking them is feasible.)

Search in all products/components with any manner of status, resolution, priority, hardware, OS, etc. for bugs with brendan @at@ mozilla .dot. org as commenter, changed between the 13th and the 17th of the month, with a comment containing the strings "ad" and "money".

Posted by: Jeff Walden on December 16, 2004 06:23 PM

Jeff, that took me like half a second to find. You didn't even make it fun ;-)


Posted by: Asa Dotzler on December 16, 2004 07:35 PM

"Jugalator: which bug was that?"

He has now corrected himself...

It's the big comment spam bug 38486: Caching DOM and JS context in memory might provide faster back/forward

Posted by: Jugalator on December 16, 2004 11:15 PM

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