Today we kick off week three of the Firefox community marketing initiative. The previous efforts have demonstrated what a large and capable community we have and that it can be an effective counter to the big budgets those other guys have.
This week we're looking for Firefox 1.0 advertising donations. Blake puts it best.
We have an ambitious goal this week: fifty donations of advertising space in print or high traffic web sites. If you own a popular site, print publication or other medium, we need your help. If not, your mission is to pull out the old Rolodex and dig deep among your social network. Find that old friend who now works at Maximum PC or that guy who dated your sister's boyfriend's dog and now runs about.com. Work your charm or call up old favors--just do what it takes make them cough up that ad space.We will be working with the Marketing team, the Visual Identity team, and all of our industry contacts to get the word out around the 1.0 release but we don't have the dollars or the resources to do it alone. With the literally thousands of active supporters in the community, I've got no doubt that we can pull together the contributions to get the Firefox product in front of millions of people online and in print.
If you've got space to donate or know someone who does, please send them or their contact information to blake AT cs DOT stanford DOT edu and rebron AT gmail DOT com, and we'll handle the logistics from there. (Please make sure they're interested before sending their information on to us so we're not cold calling.)
We know that some of these will be one-time contributions so the plan is to try to schedule all of the advertising around the 1.0 release but we know that getting this stuff all lined up can take some time so we're trying to get an early start.